- Teaching is not a science, it is an art, and should be treated as such.
- Students are not customers (“persons who buy”) – they are clients (“persons who seek the advice of a professional man or woman”).
- “Good learning experience” means mastering something new and advanced. To help his/her students, a university teacher has to be able to transform and restructure highly complex material from his/her subject area into a form suitable and accessible to the learners.
- This cannot be achieved without teachers being experts in their disciplines.
- Successful and inspirational teaching is a highly individual skill. The choice of teaching methods should reflect not only specifics of the target audience, but also the experience, teaching philosophy and individual psychophysiological characteristics of the teacher.
- Structuring of the learning environment, choice of teaching and assessment methods have to be subject specific.
- Values, standards, criteria of assessment in learning and teaching have to originate in, and be set by, the professional academic communities of their particular subject areas.
- The role of managers is to create an environment which helps professional standards to be maintained; however, managers should not interfere in setting the standards.